The Essential Tools for Online Fashion Business

The fashion industry has always been an evolving and challenging industry. And to shine in the crowd, you need to be unique, creative, and productive. I am sure you got the first two qualities, but the last one seems a bit tricky. But in a world where there is a solution available digitally for almost everything, you can install some tools to help you be productive. Here, we have listed some of the great tools in the form of software or applications that can make your work more efficient.


To sell your products, you need a platform that gives you the necessary features and is also connected to other marketplaces, right? Well, Shopify is the perfect choice for it. Shopify is a platform where you can set up your online fashion store. It helps you open an easy-to-customize online fashion shop with features like order tracking and different customer communication tools. It is also integrated with sites like Amazon and Facebook.

This way, you can access all your orders and other customer data from one location. Shopify has a clean and simple interface that will help you set up your shop quickly and sell your designs online.

Brush Your Ideas

Essential Tools for Online Fashion Business

As you know, providing customization is the best magnet to attract an audience and increase sales eventually. To help you provide customization facilities to your customers, you can install product designer plugins like Brush your ideas. This company has 10+ years of experience and the trust of 100+ online stores. This complete Web-to-Print software solution is developed by e-commerce industry experts. This product designer plugin has a bundle full of features like:

  • Quotes
  • Clip-art Manager
  • Object Handling
  • Text and image input
  • Name & Number
  • Custom Font Manager
  • Customizable Text and Messages

Your customers can use this software to design new or customize print-ready designs. Your customers will have a huge library of texts, images, clip-art, and even readymade templates to help them to create personalized designs. Through this software, your customers can create their designs from any and every device like desktop or mobile. Also, as a business owner, you can integrate this t-shirt design tool on any e-commerce platform like Shopify, Prestashop, and WooCommerce.


SwatchOn is based in South Korea. It serves fabric swatches to designers across the world. They have more than 150,000 swatches with visual references available for purchase on the site. Additionally, SwatchOn offers filters that can help you to find the exact fabric and fabric color you want. It even lets you order free samples of swatches.

 Pantone Connect

It is common for designers to take reference colors by their Pantone Matching System (PMS) codes. However, if you need to know a color’s RGB and hexadecimal values, CMYK equivalents, or other specifications, you must first use this application’s PMS color code. Additionally, it is easy to save time while finding a color’s exact code by using this application.


If you are looking for a pattern-making or 3D visualization program, then you should try CLO-3D. It aims to provide 3D garment simulation technology to its customers. This way, customers can have a realistic clothing experience. Your customers just need to download the CLO-3D and pick their 3D avatar. It will give them options for creating their own outfits by using different tools of the app. They can make adjustments and align the outfit as required. The last step would be moving it to print.

Business of Fashion

To stay in any business, you need to be updated about its latest trends, news, etc. For that, you need to read articles from a trusted and reliable site or an app, right? Business of Fashion is one of the essential reads if you wish not to stay aware of the news of the fashion world. From fashion design, professional entrepreneurs to business leaders use this app as their go-to daily resource for fashion-related updates.

This app features stories from fashion experts across the world.

This way, the readers can get regular breaking news and detailed reporting about upcoming designs and designers, about fashion marketplaces, forecasts about trends, innovative technology necessary to provide customers with excellent experience, etc. This app lets you read five free articles every month. To read articles without restrictions and use its features, you will need to get its premium subscription.


To streamline the selling process of your fashion products, you can trust the Brandboom app. It specializes in wholesale e-commerce but is helpful for everyone who wants to ease the selling process in the fashion industry. You need to create organized line sheets, connect with various retailers, discover new opportunities and customers, track orders, collect payments, give discounts, etc.

You just need to share a single link to share look books and line sheets with buyers. Additionally, Brandboom also has a built-in design tool that lets you create a line sheet without using any complicated graphic design software like Photoshop. It also has a Connect AI technology that helps you to find the best buyers according to your fashion niche. This app is completely free to get started, but to use all its features, you will need to pay a monthly subscription fee.


Above mentioned tools will help you to increase your business’s productivity and enhance your customer’s experience. Make sure that whichever tool you decide to install in your system is compatible with your app or website’s platform and caters to your business goals. Additionally, we will advise you to invest in more than one app and software for different needs. Like you can choose one app or software that helps in building your business store, one that helps to streamline it, one that caters to customization to your customers, etc.

Picking up tools according to business niche is essential. For instance, if you only sell t-shirts of different types, then you can choose a t-shirt design tool that will enable customization for your customers. This will make sure you get all the features according to your niche, and your investment will be eventually worth it.

Author Bio: 

Pratik ShahMr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as web to print storefront software. He has been a creative and driving force in the success of our Product Design tool.

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